37. Can We Not Sell Like We're Trying to Win an Argument?

Most sales training teaches you to push harder when a prospect hesitates. Aleasha Bahr teaches you to get curious instead — and the results are hard to argue with.

Host Samantha C. Prestidge chats with Aleasha Bahr, author of Black Sheep Sales and founder of a sales coaching practice that helps service business owners build strategies designed around how they actually think and communicate — not a pushy script that never fit them in the first place.

They dig into what it looks like to simplify your message down to outcomes people actually want (hint: it's not your list of deliverables), why defining your anti-audience is as important as defining your ICP, and how knowing when to walk away from a sale is the thing that actually brings clients chasing you.