If your website lists ten services and clients still can't tell you what you actually do, that's not a marketing problem. That's a menu problem.
Host Samantha C. Prestidge chats with Emily Court, a website copywriter turned designer and LinkedIn strategist who helps founders and solopreneurs get their websites and LinkedIn presence to actually reflect the level they're working at.
They get into why cutting from twelve services down to two made Emily more credible, not less, what happened in the two weeks after a single LinkedIn post from a 100K-follower creator sent her more leads than she could handle, and the exact discovery-call question that makes her turn a client down.
- Why listing twelve services on your website convinces nobody you're an expert in any of them
- What actually happened in the two weeks after one LinkedIn post went semi-viral: 40+ leads, $5,500 in confirmed business
- The "testing energy" red flag on a discovery call that makes Emily walk away from a client before the work even starts
- Why "buy one small thing from me first" out-converts a hard sell every time
- How Emily built referral relationships without ever calling it networking
- The pivot from full-time writer to designer, and the project that nearly broke her before it made her business